‘Making a sexist ad now, after #MeToo, is simply inexcusable’ | Media

‘Making a sexist ad now, after #MeToo, is simply inexcusable’ | Media

Jo Wallace

Jo Wallace is creative director at JWT London and founder of the networking evening Good Girls Eat Dinner. She was listed as one of Creative Equals & Campaign’s 30 Future Female Leaders in 2017.

Your proudest moment at work?
The award-winning campaign for the National Centre For Domestic Violence, which ran alongside the 2018 World Cup. In the UK alone, reported incidents of domestic violence increase by a staggering 38% when England lose. We hijacked national flags to tell the brutal story across victim’s faces and bodies.

Most sexist ad you’ve seen?
The Sprite #BrutallyRefreshing campaign that went live on Twitter in 2016. It was slammed for being a misogynistic “slut-shaming” campaign. Copy lines included “She’s seen more ceilings than Michelangelo.”

What can be done to promote gender equality in advertising?
For the past three and a half years I’ve been running a women’s networking event called Good Girls Eat Dinner. The positive energy in the room is brilliant and turns into inspired action. I have had women message me to say it gave them the final push to set up their own business.

Ali Hanan

Ali Hanan

Ali Hanan is founder and CEO of Creative Equals, an organisation that champions diversity in the creative industries by encouraging agencies to tackle the gender pay gap, use more female creatives and create positive images of women.

Your proudest moment at work?
Last year, we ran an award-winning campaign challenging male-dominated brand logos. DreamWorks, Monopoly, Pringles, the Oscars: their logos all feature male figures, reflecting the fact that just 12% of creative directors are women. For International Women’s Day, we changed all these logos from male to female, with the tagline: “Here’s to more women designers.”

Pringles International Women’s Day 2018 - Ali Hanan

Most sexist ad you’ve seen?
Where do I start? One of the most offensive is a 2007 ad by Tom Ford where a perfume bottle not-so-discreetly covers a naked vagina.

What can be done to promote gender equality in advertising?
At Creative Equals, we’ve developed a kitemark for the sector, the Creative & Media Equality Standard, so that every company can understand where the barriers for inclusion are on their shop floors. We also run a two-week Creative Comeback programme to get women back into the industry after a career break and a one-day leadership event called Rise.

Sarah Jenkins

Sarah Jenkins

Sarah Jenkins is chief marketing officer at Grey London and co-founder of the Advertising Diversity Taskforce. She is on the board of Front Foot, the Advertising Association’s campaign to make the industry more progressive.

Your proudest moment at work?
Recently, a “swear jar” app we did for Comic Relief in 2017. It recognised 47 different swear words across 21 different British accents, and every time you swore, the app would take a micro-payment.

Most sexist ad you’ve seen?
A very recent campaign that failed was by Boden, associating girls with picking flowers and boys with creating mischief. Anyone doing a sexist ad now, after #MeToo, is simply inexcusable.

What can be done to promote gender equality in advertising?
The Advertising Diversity Taskforce has enlisted 15 agencies to pool their data from an online census that each agency does each year. It means we have almost 3,000 respondents, each answering questions relating to gender, seniority, when they were last promoted, and so on. It helps us see the true complexity of the challenge of empowering women through our industry.

Karen Blackett

Karen Blackett

Karen Blackett is the UK country manager for WPP. She is also the chairwoman of MediaCom and co-chair of the Advertising Diversity Taskforce.

Your proudest moment at work?
A knife crime campaign that MediaCom, working with AMV, did for the Metropolitan police in 2007. It was a video game where you could choose different endings to a knife-crime scenario. It’s so pertinent to what’s going on now.

Knife crime campaign for the Met Police 2007

Most sexist ad you’ve seen?
The 2015 Protein World campaign that asked “Are you beach body ready?” with the image of a sexy blond woman in a bikini. It was truly appalling.

What can be done to promote gender equality in advertising?
Every year the charity organisation WACL (Women in Advertising and Communications London) hosts Gather, a day of talks and training sessions for women at the start – or in the middle of – their careers. They have brilliant speakers and the atmosphere is very warm, often vulnerable, with a real sense of community.

Jo Arden

Jo Arden

Jo Arden is chief strategy officer at MullenLowe London. The agency is part of the Unstereotype Alliance with Unilever and UN Women, established to eradicate stereotypes in advertising, and works with Creative Equals on diversity and inclusion.

Your proudest moment?
We work on the Truth Project, part of the government’s independent inquiry into child sexual abuse. We’re asking people to share an experience that, for most, was deeply traumatising, in order to land the truth that sexual abuse can happen to…

Original Article Source…


Top ten list of stuff to buy for militant Feminists and Social Justice Warriors!

SaleBestseller No. 1Bestseller No. 1Bestseller No. 1
Bestseller No. 2Bestseller No. 2Bestseller No. 2
Social Justice Warrior Distressed Activism T-Shirt
  • If you always stand up for what you believe in, let the world know you're a social justice warrior that fights for what's right and isn't afraid to challenge the status quo
  • Fit: Slim (consider ordering a larger size for a looser fit)
  • Proudly announce your status as a social justice warrior by wearing this tee to political rallies, political marches, activist events, bars, parties, barbecues, school, community...
Bestseller No. 3Bestseller No. 3Bestseller No. 3
Bestseller No. 4Bestseller No. 4Bestseller No. 4
Social Justice Warrior Shield Distressed T Shirt
  • Great gift for protestors and activists. Wear on voting day, to a political protest, or your next rally. Let's make change.
  • Social Justice Warrior, SJW shirt, Resist, anti-trump, democrat, republican, register to vote, human rights, inequality t-shirt.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
Bestseller No. 5Bestseller No. 5Bestseller No. 5
The New Church Ladies: The Extremely Uptight World of "Social Justice"
  • Jim Goad
  • Obnoxious Books
  • Edition no. 1 (02/13/2017)
Bestseller No. 6Bestseller No. 6Bestseller No. 6
Social Justice Warrior T-Shirt || Pro Social Justice
  • Are you a proud social justice warrior? Let everyone you pass know that you're not ashamed to stand for social justice.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
Bestseller No. 7Bestseller No. 7Bestseller No. 7
Bestseller No. 8Bestseller No. 8Bestseller No. 8
LookHUMAN Social Justice Warlock White/Black Medium Mens/Unisex Baseball Tee
  • Our unisex baseball tee features 3/4 length sleeves and is made from a lightweight blend of 52% cotton and 48% polyester. Printed in the USA.
  • ATTENTION: All LookHuman products are original designs, created by humans on our design team. Sellers with similar designs at lower prices are not affiliated with LookHuman, nor...
  • For amazing products and great customer service, please make sure you choose "LookHuman" as the seller. Our items are printed in the USA.
Bestseller No. 9Bestseller No. 9Bestseller No. 9
Anti SJW Field Manual: A Guide for Navigating the Rabbit Hole of Progressive Logic and Fighting Back against the PsyOps of the Left
  • Zeno Goldblum
  • CreateSpace Independent Publishing Platform
  • Edition no. Preliminary Edition (09/08/2018)
Bestseller No. 10Bestseller No. 10Bestseller No. 10
Pepe's SJW Adult Coloring Book
  • K Schroeder
  • CreateSpace Independent Publishing Platform
  • Paperback: 78 pages

Last update on 2019-04-21 / Affiliate links / Images from Amazon Product Advertising API

Close Menu